13 Tips on Building an Event marketing strategyAn event marketing strategy is all about raising awareness of your event. How to create an event marketing strategyWhile it’s impossible to present a perfect ‘catch-all’ event marketing plan – every event is different, as is every lead time, budget and target market – there are many common tactics and event marketing ideas that should help guide you when setting out your own event marketing calendar.The image below shows how your event marketing strategy can be broken down into pre-event, event launch, day-to-day marketing and “last call” (the final push before your event goes live!). For example at a consumer event, the sales techniques will be activated towards personal interest and benefit, whereas for a business event the rewards may need to be more tangible such as helping a business to increase revenue, generate leads or gain a competitive advantage.
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